At Laser Cutting Shapes, we love partnering with companies that share our passion for quality and innovation. That’s why we were thrilled to collaborate with Kevin Oberle and the team at KEEN Footwear on a special installation for their brand-new facility.
This summer, KEEN celebrated the opening of their American Built Factory in Shepherdsville, KY—a major event that was even featured in The New York Times. We had the privilege of contributing to the factory’s permanent branding with a unique, tactile display.
The Material of Choice: Laser Felt EcoFelt
For this project, KEEN needed a material that was visually striking, professional, and aligned with their commitment to quality. The solution was our premium Laser Felt brand.
We used 3mm thick EcoFelt in the deep Black Coal color. This material is not only durable and lightweight but also delivers a clean, precise edge when laser cut. Crucially, we applied a strong adhesive backing to the felt before cutting. This simple step transforms the letters into peel-and-stick elements, making the final installation process fast and easy for the KEEN team.
Precision for a Powerful Message
The finished installation now graces the wall of the factory’s Testing Lab—a perfect spot for the inspiring phrase it spells out: “Innovation is Our Heritage.”
Using our high-precision laser systems, we flawlessly cut each letter from the felt. The crisp edges and the high-contrast of the Black Coal color ensure the message stands out, serving as a constant reminder of KEEN’s core values for every engineer and designer on the floor. It’s a powerful example of how a custom material and expert laser cutting can create a professional, lasting piece of corporate branding.
We were proud to play a part in fitting out such a significant new facility. If you have a branding vision, a custom project, or an installation that requires precision cutting on unique materials, let us know! We’re ready to help bring your heritage—or your innovation—to life.